Invest. Share. Repeat.

Catherine Yushina

Catherine is skilled in operations, partnerships, business risks and public relations. Her professional experience working in venture capital in Silicon Valley and running a global startup competition gives her a unique perspective on building companies and identifying opportunities.
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Recent Posts

Sockwa Company Profile

Posted by Catherine Yushina on Aug 15, 2017 9:00:00 AM


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Topics: Regulation Crowdfunding, Celebrating small business, revenue-sharing

Nava Pets Company Profile

Posted by Catherine Yushina on Aug 14, 2017 9:00:00 AM


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Topics: Regulation Crowdfunding, Celebrating small business, revenue-sharing

12 Hidden Benefits Of Putting Your Money Into Crowdfunding Deals

Posted by Catherine Yushina on Aug 3, 2017 7:00:00 AM

The Regulation Crowdfunding opened new financial opportunities to every US resident. Luckily, the benefits of participating in new crowdfunding deals bring not just financial gain to the crowd. Here are the values that you get when investing in the next crowdfunding opportunity:

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Topics: What is your investment strategy?

How To Fill Out Form C For a Title III Crowdfunding Offering

Posted by Catherine Yushina on Jul 28, 2017 8:30:00 AM

When you decide to fundraise under Title III of the Jumpstart Our Business Startups (JOBS) Act, you are required to file certain information with the Securities and Exchange Commission (SEC) and provide enough information to investors and the intermediary facilitating the offering to launch a Regulation CrowdFunding (Reg CF) campaign. While it may sound complicated, it is actually a pretty straightforward task. Here at Startwise, we wanted to provide you with some actionable tips:

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How Pros Do It: Cheatsheet For Successful Investing

Posted by Catherine Yushina on Jul 27, 2017 7:00:00 AM

Photo by Andrew Neel on Unsplash

Finally everyone can be an investor in promising startups and fast-growing small businesses. We do realize that it takes some experience to identify good investment deals and make smart investments. Startwise team members have expertise in venture capital, portfolio management, business funding and the risks associated with investing. So we decided to make some research and put together a useful checklist to help you navigate the investment game.

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Topics: Investment Tips, What is your investment strategy?

The How-To of Business Funding (Part Four)

Posted by Catherine Yushina on Jul 24, 2017 9:00:00 AM

Part Four. The Debt Investment Instruments.

Small businesses are often in need of quick capital that can’t be accessed through traditional sources like bank loans or credit cards. The financial crisis of 2008 left hundreds of thousands of small businesses with restrained demand for working capital to grow their businesses. 

Banks severely restricted access to capital, disproportionately affecting small and medium size businesses: annual loan originations to businesses with $1 million or less in revenue fell dramatically between 2007 and 2013. Only 2.4 million traditional loans were originated to businesses with $1 million or less in revenue in 2013, down 54% from 2007. This created an opportunity for new players.

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Topics: How to Fund Your Business

Awesome Calendar To Help You Promote Your Crowdfunding Campaign

Posted by Catherine Yushina on Jul 20, 2017 7:00:00 AM

Promoting the crowdfunding campaign is timeconsuming and hard work - but it is the key to successfully closing the amount of capital you are looking for. This job can be made easier by detailed planning ahead. We wanted to give you a sample marketing calendar to make your life easier when promoting your crowdfunding campaign.

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Topics: Resources for business owners, Running a successful crowdfunding campaign

The How-To of Business Funding (Part Three)

Posted by Catherine Yushina on Jul 17, 2017 9:00:00 AM

Part Three. When Pitching to Investors.

How does one meet and spark investor interest? Which investor should you consider? How to close the deal on good terms? Every founder is searching for answers on these questions when raising capital for their business. 

Fundraising is a necessary but complex task that startups periodically endure. But startup investing is rapidly evolving - so you have more options today to fund a business than ever before. Here are some useful tips on how to close a deal with an investor.

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Topics: How to Fund Your Business

How To Get Your Crowdfunding Covered In Press

Posted by Catherine Yushina on Jul 13, 2017 7:00:00 AM

The vital part of any successful crowdfunding campaign is active promotion of it on social media as well as in relevant press. You can easily find general strategy about compiling the press lists:

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Topics: Resources for business owners, Running a successful crowdfunding campaign

The How-To of Business Funding (Part Two)

Posted by Catherine Yushina on Jul 10, 2017 9:00:00 AM

Part Two. Different Sources of Capital.

Starting and growing a business requires capital - what if you are a small business and investors are not chasing you yet? Here are some sources that successful entrepreneurs use when fundraising for their companies.

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Topics: How to Fund Your Business