Promoting the crowdfunding campaign is timeconsuming and hard work - but it is the key to successfully closing the amount of capital you are looking for. This job can be made easier by detailed planning ahead. We wanted to give you a sample marketing calendar to make your life easier when promoting your crowdfunding campaign.
The vital part of any successful crowdfunding campaign is active promotion of it on social media as well as in relevant press. You can easily find general strategy about compiling the press lists:
There are many articles focusing on how to create a perfect pitch deck, but few that really give you the inside look on how to behave in your big investor meeting. These guidelines will help significantly improve your odds of getting funded.
When you are launching a crowdfunding campaign, you have to create a following, attract supporters - and you need to start working on that before the campaign is live. Richard Swart, director of research at the Program for Innovation in Entrepreneurial and Social Finance at the University of California, Berkeley, found that campaigns that successfully raised $100,000 spent at least 200 hours preparing for a crowdfunding effort and an average of 136 hours managing it - all before pledged funds hit the bank. "To reach the funding target, the first 30 percent of funds needs to be committed before the campaign goes live," Swart says.